Keep Tiny Tootsies Warm … SmartWool booties

November 3rd, 2008

I am a SmartWool junkie — I have drawers jammed with these snuggly socks and I wear them religiously, whether working out, hanging out, going out or sleeping. (Yup, Queen of Cold Feet here, I wear socks to bed even in summer.) And, they’re gloriously itch-free. So, it’s no wonder that I’m smitten with the darling SmartWool booties and socks for babes. The booties come in pairs: Gift them to one tiny, or split them up as part of gifts for two (or twins!). And, the patterns and colors are simply fun. Might as well top it all off with a hat at mitt set to keep them extra warm and dry.

The company itself is also something for conscientious moms to love. Sustainable business practices are important and, well, the product is made from a renewable resource: wool. Ten percent of every Web site purchase goes toward the company’s SmartPrint Advocacy Fund, through which it gives to nonprofit orgs dedicated to stewardship of the environment, healthy lifestyles, youth and responsible outdoors activity. SmartWool’s Breast Cancer Fund donates two percent of sales of its “Pink Ribbon” socks to to nonprofit orgs advocating breast cancer prevention and cure. SmartWool employees also get paid for up to 40 hours annually of nonprofit volunteer time. How smart is all that?

— Mama Kate

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